Open to seeing the world like a kid

Open to

seeing the world

like a kid

– Published August 2024

Pikkujätti (Tiny Giant), the leading Finnish Children’s Healthcare provider, is rooted in a belief that children teach us as much as we teach them–and likely more.

Our work with Tiny Giant brings this philosophy to life: how can we grow, as adults, when we open ourselves to seeing the world (again) through the eyes of a child? We dove deep into our adult playfulness, our growth spurts with our kids, to craft a brand photo concept that opens up the door to Tiny Giant's smile-inducing mindset. Every detail of the photography—from the joyful color palette to the whimsical imagery—celebrates the curiosity, openness, and that everything-is-possible feeling of childhood.

We brought to life a world within a world, where children interact with the iconic, much-loved character illustrations by Mauri Kunnas that Pikkujätti has been synonymous with for decades. Our aim is to evoke chuckles, head-nodding and delightful realizations that life doesn’t always need to be taken so seriously—even, or especially when, we’re feeling under the weather.