A creative transformation partner

Creativity and its transformational potential is underrated in business. We have all lived through Digital Transformation, which created our connected world. Business Transformation is thrown around a lot, but it’s still mostly about creating efficiencies. It’s time for humanity’s super power, creativity, to help us tackle the post-pandemic, sustainable society. We call it Creative Transformation.

Work 2030 -initiative

During 2022 we dedicated time for opening industry leaders eyes to the power of creativity in business by taking part in Work 2030 -initiative, a comprehensive re-evaluation of Finnish work life, launched by the Finnish prime minister Sanna Marin.


'Creativity 2030' was launched by The Finnish Marketing Association within the initiative and we are open as one of the partners. Our task was to spark discussion about how creativity can help companies, still relying mostly on economic toolsets, re-shape their way of working and in the end, become a competitive advantage for an entire country.

We believe creative transformation can unlock good growth for every business. See why below. 

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#01 Who’s afraid of the C-word?

The C-word is a bit like love, impossible to define, yet, in the legendary words of a Supreme Court justice, we “know it when we see it.” The C-word is an odd duck in …
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March 31, 2022
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#02 Creative Transformation, a C-suite must-read

Do you feel like you’re doing more and more work but achieving less and less meaningful change? One possible explanation: according to neuroscientist Iain McGilchrist, we live in times of left hemisphere tyranny. The …
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May 10, 2022
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#03 A company is not a copy machine

“There are two ways to fail with absolute certainty: The first is to abandon rationality, the second to trust it blindly.” – Blaise Pascal, mathematician and philosopher. - It’s hard for business-as-usual to play …
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October 3, 2022
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#04 Who still wants to be a consumer?

"Profits should not come from creating the world’s problems, but from solving them.” – Paul Polman, Unilever CEO 2009-19. - What happens when the stories we tell ourselves, as societies and businesses, are holding …
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December 10, 2022
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