A creative transformation partner

Creativity and its transformational potential is underrated in business. We have all lived through Digital Transformation, which created our connected world. Business Transformation is thrown around a lot, but it’s still mostly about creating efficiencies. It’s time for humanity’s super power, creativity, to help us tackle the post-pandemic, sustainable society. We call it Creative Transformation.

Work 2030 -initiative

During 2022 we dedicated time for opening industry leaders eyes to the power of creativity in business by taking part in Work 2030 -initiative, a comprehensive re-evaluation of Finnish work life, launched by the Finnish prime minister Sanna Marin.


'Creativity 2030' was launched by The Finnish Marketing Association within the initiative and we are open as one of the partners. Our task was to spark discussion about how creativity can help companies, still relying mostly on economic toolsets, re-shape their way of working and in the end, become a competitive advantage for an entire country.

We believe creative transformation can unlock good growth for every business. See why below. 

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#01 Who still wants to be a consumer?

"Profits should not come from creating the world’s problems, but from solving them.” – Paul Polman, Unilever CEO 2009-19. The business model we can’t afford anymore? What happens when the stories we tell ourselves—as …
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March 10, 2022
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#02 Creative Transformation, a C-suite primer

Do you feel like you’re working harder than ever—but the real change you want to see keeps slipping further away? You’re not alone. Despite rapid technological advancements, most businesses still struggle to create real …
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May 10, 2022
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#03 The future favors the open

“There are two ways to fail with absolute certainty: The first is to abandon rationality, the second to trust it blindly.” – Blaise Pascal, mathematician and philosopher. The biggest risk for businesses today isn’t …
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October 3, 2022
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