– Published June 2021
“Aava” is a word that catapults the mind far and wide. It means open, wide, vast, infinite. Aava is the feeling of calm that humans experience when faced with the horizon, both physically and mentally. This fall, we set out to capture what Aava feels like far up north, among the ancient mountains of Lapland.
Client: Aava Medical
Creative concept and photo production: We Are Open
Photographer: Lina Jelanski
Second unit photographer: Marko Vuorensola
Making of & moods
Work should be open, fun and enjoyable. That sounds like us. Welcome to have a peek into how this case feels through our lense.
Photos by We Are Open.