Open to seeing

the whole person.

– Published November 2021

We often only afford people a fraction of a second before labelling who they are–or in the healthcare business, what’s wrong with them. Aava has set in motion a culture shift towards how they see people, treating not just the symptom, but the person. 

Since 2020, we’ve set out to question long-held assumptions about healthcare – and each other: How are you seen?

Mirror (English version):

Peili (Finnish version):

"

A mirror is blind to how you feel.

A scale doesn’t know the weight of a stare
Or the lightness of laughter.

A smartwatch can’t compute happiness,
doesn’t have a clue where we’re heading.

How are you seen?

"

–

Client: Aava Medical

Strategy & creative concept: We Are Open

Film production: Grillifilms

Director: Pekka Hara

Still production: Duotone

Photographer: Lina Jelanski

–

Making of & moods

Work should be open, fun and enjoyable. That sounds like us. Welcome to have a peek into how this case feels through our lense.  

♥

Photos by We Are Open.

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