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Open to a

one-size-fits-none

health.

Aava.

– Published Oct 2020


Healthcare isn’t a one-size-fits-all business. In Finland alone, there  are 5,5 million paths to health, wellness, and a life well lived. We set out to open up a shift in the way we think about healthcare–personally, professionally, and as a nation.

"Overcoming", starring Jade Nyström (previously called Jere Nyström).

"You dawn-breakers.

You day-sleepers.

You sleepless dreamers and dreamers of sleep.

You who run your own race,

skip a step, have a skip in your step,

step up for all of us.

Who’ve lost it all and won it all.

You life-living, life-giving, life-loving makers

of every now and every tomorrow.

A mirror is blind to how we feel.

A scale doesn’t know the lightness of laughter.

And what fills you with stress,

fills me with laughter."

 

"Life"

"You day-sleepers. 

You dawn-breakers.

You who ask the night for one more dance.

'You life-living, life-giving,

life-loving makers

of every now and every tomorrow. 


You sleepless dreamers and dreamers of sleep.

You who talk with your feet and smile with your eyes;

who sweep life off her feet.


You who step up for all of us.

Who’ve lost it all and won it all. 

A mirror is blind to how we feel.

A scale doesn’t know the lightness of laughter.

And what fills you with stress,

fills me with laughter."

"Vaipantuoksuinen"

"Yökyöpeli"

"Rimannostaja"

"Elämä"

Sinä, aamuvirkku.

Sinä, yökyöpeli.

Sinä vastasyntynyt, sinä kaiken nähnyt.

Sinä rimannostaja, tunnelmankohottaja, itsesi kuvittaja, huomisen kuvittelija, illan kieputtaja, elämän tanssittaja.

Sinä hetkellinen häviäjä, itsesi voittaja, vaipantuoksuinen elämän kolhima, univelkainen uneton unelmoija.

Peilistä ei näe, miltä tuntuu. Vaaka ei osaa kertoa, kuinka voimme. Askelmittari ei tiedä, mitä onni on. Ja se mikä saa sut stressin partaalle, tuntuu röhönauruna mun koko kropassa.

5,5 miljoonaa tapaa voida hyvin.

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Client: Aava Medical

Strategy & creative concept: We Are Open

Film production: Mjölk

Director: J-P Valkeapää

Still production: Koski Syväri

Photographer: Tuukka Koski

Making of & moods

Work should be open, fun and enjoyable. That sounds like us. Welcome to have a peek into how this case feels through our lense.  

Photos by We Are Open.

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© we are open Ltd. 2022.

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