Open a new way

to track our lives

w/ Suunto.

– Published May 2021

We are drowning in data about ourselves, but are we tracking the right things? What if instead of just focusing on peak performance, we maximized peak experiences? Suunto 9 Peak encourages its global community to focus on all the things that cannot be measured.

“I run where the trail takes me. 

I run for places I never looked for,  

that find me. 

I run for the silence of nature–

but more than that, for silence of mind.”

"I always stop for the horses.

And the last light of the day.

The mountain isn't going anywhere,

so it doesn't matter how quickly you ride.

I don’t always follow a route,

but I always follow my senses."

“I follow my feet out the door, 

I race my thoughts, 

I run until the day reminds me

there’s nothing everyday about today.”

–

Client: Suunto

Strategy & creative concept: We Are Open

Film & still production: Mjölk

–

Making of & moods

Work should be open, fun and enjoyable. That sounds like us. Welcome to have a peek into how this case feels through our lense.  

♥

Photos by We Are Open.

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