WAO has dedicated this year for opening eyes to the power of creativity in business. The Creativity 2030 is part of the Work 2030 -initiative, a comprehensive re-evaluation of Finnish work life, launched by the Finnish prime minister Sanna Marin. We want to spark discussion about how creativity can help companies, still mostly relying mostly on economic toolsets, re-shape their way of working and in the end, become a competitive advantage for an entire country.

Together with blog post series we will publish four articles this year in collaboration with Sanna Laakkio, the Head of Operations for Finnish Marketing association, who leads the Creativity 2030 initiative.

We Are Open for Creativity 2030 initiative; https://www.mrktng.fi/luovuus/