We are open is a creative transformation partner

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Creativity and its transformational potential is underrated in business. We have all lived through Digital Transformation, which created our connected world. Business Transformation is thrown around a lot, but it’s still mostly about creating efficiencies. It’s time for humanity’s super power, creativity, to help us tackle the post-pandemic, sustainable society. We call it Creative Transformation.

Stay awesome, Niklas & Marko

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Work 2030 -initiative

WAO has dedicated this year for opening eyes to the power of creativity in business. The Creativity 2030 is part of the Work 2030 -initiative, a comprehensive re-evaluation of Finnish work life, launched by …
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March 30, 2022
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#01 Who’s afraid of the C-word?

The C-word is a bit like love, impossible to define, yet, in the legendary words of a Supreme Court justice, we “know it when we see it.” The C-word is an odd duck in …
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March 31, 2022
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#02 Creative Transformation, a C-suite must-read

Do you feel like you’re doing more and more work but achieving less and less meaningful change? One possible explanation: according to neuroscientist Iain McGilchrist, we live in times of left hemisphere tyranny. The …
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May 10, 2022
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#03 A company is not a copy machine

“There are two ways to fail with absolute certainty: The first is to abandon rationality, the second to trust it blindly.” – Blaise Pascal, mathematician and philosopher. - It’s hard for business-as-usual to play …
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October 3, 2022
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#04 Who still wants to be a consumer?

"Profits should not come from creating the world’s problems, but from solving them.” – Paul Polman, Unilever CEO 2009-19. - What happens when the stories we tell ourselves, as societies and businesses, are holding …
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December 10, 2022